Platform · Builder
A buyback website builder for device resellers, not a generic CMS plugin.
Drag-and-drop the parts you want, skip the parts you don't. Three production themes, your prices, live in 10 minutes.
Most "website builders" weren't built for buyback. They're generic blocks — drop a form, wire a Stripe checkout, hope the seller has the right IMEI handy. By the time you've assembled all the pieces, you've spent more on plugins than you would have on a custom build, and you still maintain the spreadsheet of weekly prices yourself.
WerOrg is the opposite: it's a buyback site builder where 90% of the work is already done. The quote flow knows what a phone storage tier is. The catalog knows the difference between an iPhone 12 mini and a 12 Pro. The pricing updates every Monday from a sheet that Abe — a 10-year reseller — curates personally. You point your domain at it, swap the logo, and start trading.
What manual buyback workflows actually cost.
Three numbers operators usually don't measure because they're hidden in your week, not your books.
6 hrs/wk
Manual price updates
That's what most operators spend keeping their spreadsheets aligned to eBay and SellCell prices. Compounds to ~300 hrs/year — and stale prices still cost margin on every transaction in between.
$2,400+
Custom-build entry cost
What you'd pay a freelance dev for a basic buyback form on Webflow or Shopify — before IMEI checks, payout rails, or multi-currency. And you still own the maintenance.
12-18 mo
Time to recoup that build
Even at 50 trade-ins/month, the custom-build sunk cost takes a year to clear. WerOrg breaks even in week three of trading.
What WerOrg ships, day one.
Six capabilities that take a custom build six months and $40K+ to assemble. They're configured by default in every WerOrg trial.
Weekly device price sync
Operator-curated prices for 500+ devices, pushed to your storefront every Monday. No more manual spreadsheet maintenance, no more stale quotes that cost you margin three days later.
IMEI lookup + fraud screening
Every quote runs through a real-time IMEI check against the GSMA blocklist. Stolen and blacklisted devices are flagged before you wire payment — and the audit trail is one click away if a chargeback appears.
Multi-currency, multi-region
USD, GBP, EUR, CAD, AUD, and ZAR display currencies with daily exchange-rate sync. One Postgres database; the customer sees their local format, you see USD-canonical reporting.
Custom domain + branded checkout
Drop in your own domain (CNAME) and your logo, colors, contact details — the funnel renders as your brand from the first pixel to the payout email. No "powered by" badge anywhere.
Payout rails on autopilot
ACH, Zelle, PayPal, check, or store credit — set per-customer or per-device-class. Hand-key zero payouts; the queue flushes nightly with a full audit log.
Three production-ready themes
Clarity (premium minimal), Convert (high-conversion), Fleet (B2B / ITAD). Switch themes in seconds without losing leads, branding, or prices — they all draw from the same Postgres tenant config.
From signup to first trade-in, in four steps.
No engineer needed. No setup fee. The trial is free for 14 days.
- STEP 1
Pick a theme
Choose Clarity, Convert, or Fleet from the dashboard. Each renders the same data; the difference is hierarchy, color, and trust-signal density.
- STEP 2
Wire your domain
Set a CNAME on your domain to point at the WerOrg edge. Free TLS via Approximated. Apex working in 5-10 minutes.
- STEP 3
Set payout ratios
Pick the % of resale price you pay per device class. Override individual SKUs if you're sitting on inventory of a specific model.
- STEP 4
Start taking trade-ins
Live by Friday. Quotes render in seller currency, shipping labels print on the operator side, payouts run nightly.
ROI calculator
How much could you make next month?
Plug in your expected volume and average payout. We’ll pick the right plan tier and show your projected margin against the platform cost. Conservative defaults — your real numbers will likely be higher.
What you pay the seller as a share of expected resale value. 60% is the WerOrg benchmark.
Your projected month
Recommended plan: Starter — Up to 100 trade-ins/mo
Start your 14-day free trialWerOrg vs. the alternatives
Three honest comparisons. We're not the cheapest custom build, and we're not the only platform. We are the only platform that ships you the prices, the themes, and the multi-tenant infrastructure in one.
| Feature | WerOrg | Custom build | Reusely / NSYS |
|---|---|---|---|
| Setup time | 10 minutes | 3-6 months | 2-4 weeks |
| Upfront cost | $0 trial | $2,400-$15K | $0-$2K setup |
| Monthly platform fee | $37-$97 | $0 | $200-$800+ |
| Weekly price sync | Included | You maintain it | Included |
| Multi-currency | 6 currencies | You build it | Add-on |
| IMEI fraud screen | Included | You wire it | Included |
| Custom domain | Included on Growth+ | You own it | Add-on |
| Three storefront themes | Included | You design them | One layout |
| Built by a 10-year reseller | Yes — Abe | No | No |
Built by someone who’s done this
“I sold device buyback websites for 10 years one at a time. Customers kept asking me to update their prices weekly — that's why I built this as a SaaS.”
Abe
Founder, WerOrg
“The point isn't the website. The point is the prices. WerOrg ships you both, and the prices update themselves.”
Abe
Founder, WerOrg
“A buyback business is a margin business. Every hour you spend on infrastructure is an hour you're not spending on supplier relationships or marketing — which is where margin actually compounds.”
Abe
Founder, WerOrg
Want to share your buyback story? Get in touch.
Frequently asked questions
What's the difference between a buyback website builder and a buyback platform?
A "builder" usually means a tool you assemble pages with — Webflow, Squarespace, Wix. They're generic. A "platform" like WerOrg is purpose-built for one job: buying devices from sellers. The platform ships with the device catalog, IMEI checks, payout rails, and weekly price sync already wired. You configure, you don't build from blocks.
Do I need to know HTML or CSS?
No. The themes are configured through the dashboard — logo upload, primary color, contact details. If you want CSS-level customization you can override via tenant-level stylesheets on the Pro plan, but it's genuinely not needed for 99% of operators.
How does it compare to building on Shopify with a buyback plugin?
Shopify is e-commerce — you sell things. Buyback is reverse e-commerce — you buy things and pay the seller. The plugin space for that is thin: most "Shopify buyback" plugins are abandoned or wire a Typeform to email. WerOrg is the inverse stack: built for paying out, not for selling.
Can I migrate from another platform?
Yes — export your customer list as CSV, your prices as a Google Sheet, and reach out to [email protected]. Most migrations from Reusely / NSYS / custom-build wrap up inside a week. Your existing domain redirects cleanly via a CNAME swap.
How long does a typical site take to launch?
About 10 minutes from signup to first live quote, if you have your logo and domain ready. Two days if you want to fine-tune the theme and adjust per-device payout ratios. We've had operators launch on the same call they signed up on.
Is the builder mobile-responsive?
All three themes are mobile-first — about 70% of trade-in quotes come from phones, so we treat mobile as the canonical layout. Test mode lets you preview on any device size from the dashboard before going live.
Other ways to think about the buyback platform
Pick the page that matches what you searched for — by modifier (builder, software, template) or by device (iPhones, Samsung, MacBooks).
By modifier
By device category
Back to the platform hub · Learn refurb & resell · See pricing
Try the platform free for 14 days.
No credit card required to start. Cancel any time. Most operators are taking real trade-ins within their first week.