Platform · How to Create
How to create a buyback website without writing any code.
Creating a buyback site from scratch is six months of work. Creating one on wer.org is six clicks.
There are two ways to create a buyback website. Path one: hire a developer, get a Figma mockup approved, wait three to six months, pay $40K-$120K, and own the maintenance forever. Path two: sign up for a WerOrg trial, pick a theme, wire your domain, and have a live storefront with real prices in 10 minutes.
This page walks you through path two. It's not aspirational — every step described below is what actually happens in the dashboard. The screenshots in the WerOrg onboarding flow match the steps one-to-one. If anything breaks, [email protected] is the founder's email and you get a response same-day.
What manual buyback workflows actually cost.
Three numbers operators usually don't measure because they're hidden in your week, not your books.
6 hrs/wk
Manual price updates
That's what most operators spend keeping their spreadsheets aligned to eBay and SellCell prices. Compounds to ~300 hrs/year — and stale prices still cost margin on every transaction in between.
$2,400+
Custom-build entry cost
What you'd pay a freelance dev for a basic buyback form on Webflow or Shopify — before IMEI checks, payout rails, or multi-currency. And you still own the maintenance.
12-18 mo
Time to recoup that build
Even at 50 trade-ins/month, the custom-build sunk cost takes a year to clear. WerOrg breaks even in week three of trading.
What WerOrg ships, day one.
Six capabilities that take a custom build six months and $40K+ to assemble. They're configured by default in every WerOrg trial.
Weekly device price sync
Operator-curated prices for 500+ devices, pushed to your storefront every Monday. No more manual spreadsheet maintenance, no more stale quotes that cost you margin three days later.
IMEI lookup + fraud screening
Every quote runs through a real-time IMEI check against the GSMA blocklist. Stolen and blacklisted devices are flagged before you wire payment — and the audit trail is one click away if a chargeback appears.
Multi-currency, multi-region
USD, GBP, EUR, CAD, AUD, and ZAR display currencies with daily exchange-rate sync. One Postgres database; the customer sees their local format, you see USD-canonical reporting.
Custom domain + branded checkout
Drop in your own domain (CNAME) and your logo, colors, contact details — the funnel renders as your brand from the first pixel to the payout email. No "powered by" badge anywhere.
Payout rails on autopilot
ACH, Zelle, PayPal, check, or store credit — set per-customer or per-device-class. Hand-key zero payouts; the queue flushes nightly with a full audit log.
Three production-ready themes
Clarity (premium minimal), Convert (high-conversion), Fleet (B2B / ITAD). Switch themes in seconds without losing leads, branding, or prices — they all draw from the same Postgres tenant config.
From signup to first trade-in, in four steps.
No engineer needed. No setup fee. The trial is free for 14 days.
- STEP 1
Pick a theme
Choose Clarity, Convert, or Fleet from the dashboard. Each renders the same data; the difference is hierarchy, color, and trust-signal density.
- STEP 2
Wire your domain
Set a CNAME on your domain to point at the WerOrg edge. Free TLS via Approximated. Apex working in 5-10 minutes.
- STEP 3
Set payout ratios
Pick the % of resale price you pay per device class. Override individual SKUs if you're sitting on inventory of a specific model.
- STEP 4
Start taking trade-ins
Live by Friday. Quotes render in seller currency, shipping labels print on the operator side, payouts run nightly.
ROI calculator
How much could you make next month?
Plug in your expected volume and average payout. We’ll pick the right plan tier and show your projected margin against the platform cost. Conservative defaults — your real numbers will likely be higher.
What you pay the seller as a share of expected resale value. 60% is the WerOrg benchmark.
Your projected month
Recommended plan: Starter — Up to 100 trade-ins/mo
Start your 14-day free trialWerOrg vs. the alternatives
Three honest comparisons. We're not the cheapest custom build, and we're not the only platform. We are the only platform that ships you the prices, the themes, and the multi-tenant infrastructure in one.
| Feature | WerOrg | Custom build | Reusely / NSYS |
|---|---|---|---|
| Setup time | 10 minutes | 3-6 months | 2-4 weeks |
| Upfront cost | $0 trial | $2,400-$15K | $0-$2K setup |
| Monthly platform fee | $37-$97 | $0 | $200-$800+ |
| Weekly price sync | Included | You maintain it | Included |
| Multi-currency | 6 currencies | You build it | Add-on |
| IMEI fraud screen | Included | You wire it | Included |
| Custom domain | Included on Growth+ | You own it | Add-on |
| Three storefront themes | Included | You design them | One layout |
| Built by a 10-year reseller | Yes — Abe | No | No |
Built by someone who’s done this
“I sold device buyback websites for 10 years one at a time. Customers kept asking me to update their prices weekly — that's why I built this as a SaaS.”
Abe
Founder, WerOrg
“The point isn't the website. The point is the prices. WerOrg ships you both, and the prices update themselves.”
Abe
Founder, WerOrg
“A buyback business is a margin business. Every hour you spend on infrastructure is an hour you're not spending on supplier relationships or marketing — which is where margin actually compounds.”
Abe
Founder, WerOrg
Want to share your buyback story? Get in touch.
Frequently asked questions
What's the absolute minimum to create a buyback website with WerOrg?
A logo (PNG or SVG, transparent background ideal), your primary brand color (hex code), your business name, and your email. The signup flow asks for nothing else upfront. Domain, payout rails, and pricing tweaks can come after the trial starts.
How long does the actual setup take?
Signup: 90 seconds. Theme + branding: 5 minutes. Domain CNAME: 2 minutes (plus 5-10 minutes for DNS propagation). Payout config: 5 minutes if you have Stripe / PayPal account IDs handy. Total: about 15 minutes start-to-finish for a fully-live storefront.
Do I need a domain name before I start?
No — every tenant gets a free wer.org subdomain (e.g. yourshop.wer.org) on signup. Custom domains are available from the Growth plan ($67/mo) and up. You can launch on the subdomain and add your domain whenever you're ready.
What if I want to create multiple buyback websites?
The Pro plan supports unlimited storefronts under one operator account. Useful if you run multiple brands (e.g. premium-buyer brand + budget brand) or operate per-country sites.
Can I delete the site if I change my mind?
During the 14-day trial: yes, one-click cancellation, no card charged. After: cancel anytime, your tenant data is retained for 30 days, then permanently purged. Customer (seller) leads are anonymized at deletion per GDPR.
Do I need to write any HTML, CSS, or JavaScript?
No. The themes are configured through the dashboard. The Pro plan exposes a CSS override field for true power users, but in 12 months of pre-launch dogfooding, ~0% of operators have used it.
Other ways to think about the buyback platform
Pick the page that matches what you searched for — by modifier (builder, software, template) or by device (iPhones, Samsung, MacBooks).
By modifier
By device category
Back to the platform hub · Learn refurb & resell · See pricing
Try the platform free for 14 days.
No credit card required to start. Cancel any time. Most operators are taking real trade-ins within their first week.