Platform · For Startups
A buyback website for startups, not a six-month engineering project.
$37/mo, no engineering hires, 14-day free trial. Ship the business, not the infrastructure.
Startups working in the device-resale or trade-in space have one job: prove that customers will sell devices to you. The infrastructure to take those devices — the storefront, the IMEI checks, the payouts — is plumbing that doesn't differentiate the business. Every week spent building plumbing is a week not spent talking to suppliers.
WerOrg exists so a startup can ship the plumbing on day one and spend day two on the actual business. $37/mo at the Starter tier, free for 14 days, no card required to start. By the end of week one, you have a real, live buyback site and time to spend on the parts of the business that compound.
What manual buyback workflows actually cost.
Three numbers operators usually don't measure because they're hidden in your week, not your books.
6 hrs/wk
Manual price updates
That's what most operators spend keeping their spreadsheets aligned to eBay and SellCell prices. Compounds to ~300 hrs/year — and stale prices still cost margin on every transaction in between.
$2,400+
Custom-build entry cost
What you'd pay a freelance dev for a basic buyback form on Webflow or Shopify — before IMEI checks, payout rails, or multi-currency. And you still own the maintenance.
12-18 mo
Time to recoup that build
Even at 50 trade-ins/month, the custom-build sunk cost takes a year to clear. WerOrg breaks even in week three of trading.
What WerOrg ships, day one.
Six capabilities that take a custom build six months and $40K+ to assemble. They're configured by default in every WerOrg trial.
Weekly device price sync
Operator-curated prices for 500+ devices, pushed to your storefront every Monday. No more manual spreadsheet maintenance, no more stale quotes that cost you margin three days later.
IMEI lookup + fraud screening
Every quote runs through a real-time IMEI check against the GSMA blocklist. Stolen and blacklisted devices are flagged before you wire payment — and the audit trail is one click away if a chargeback appears.
Multi-currency, multi-region
USD, GBP, EUR, CAD, AUD, and ZAR display currencies with daily exchange-rate sync. One Postgres database; the customer sees their local format, you see USD-canonical reporting.
Custom domain + branded checkout
Drop in your own domain (CNAME) and your logo, colors, contact details — the funnel renders as your brand from the first pixel to the payout email. No "powered by" badge anywhere.
Payout rails on autopilot
ACH, Zelle, PayPal, check, or store credit — set per-customer or per-device-class. Hand-key zero payouts; the queue flushes nightly with a full audit log.
Three production-ready themes
Clarity (premium minimal), Convert (high-conversion), Fleet (B2B / ITAD). Switch themes in seconds without losing leads, branding, or prices — they all draw from the same Postgres tenant config.
From signup to first trade-in, in four steps.
No engineer needed. No setup fee. The trial is free for 14 days.
- STEP 1
Pick a theme
Choose Clarity, Convert, or Fleet from the dashboard. Each renders the same data; the difference is hierarchy, color, and trust-signal density.
- STEP 2
Wire your domain
Set a CNAME on your domain to point at the WerOrg edge. Free TLS via Approximated. Apex working in 5-10 minutes.
- STEP 3
Set payout ratios
Pick the % of resale price you pay per device class. Override individual SKUs if you're sitting on inventory of a specific model.
- STEP 4
Start taking trade-ins
Live by Friday. Quotes render in seller currency, shipping labels print on the operator side, payouts run nightly.
ROI calculator
How much could you make next month?
Plug in your expected volume and average payout. We’ll pick the right plan tier and show your projected margin against the platform cost. Conservative defaults — your real numbers will likely be higher.
What you pay the seller as a share of expected resale value. 60% is the WerOrg benchmark.
Your projected month
Recommended plan: Starter — Up to 100 trade-ins/mo
Start your 14-day free trialWerOrg vs. the alternatives
Three honest comparisons. We're not the cheapest custom build, and we're not the only platform. We are the only platform that ships you the prices, the themes, and the multi-tenant infrastructure in one.
| Feature | WerOrg | Custom build | Reusely / NSYS |
|---|---|---|---|
| Setup time | 10 minutes | 3-6 months | 2-4 weeks |
| Upfront cost | $0 trial | $2,400-$15K | $0-$2K setup |
| Monthly platform fee | $37-$97 | $0 | $200-$800+ |
| Weekly price sync | Included | You maintain it | Included |
| Multi-currency | 6 currencies | You build it | Add-on |
| IMEI fraud screen | Included | You wire it | Included |
| Custom domain | Included on Growth+ | You own it | Add-on |
| Three storefront themes | Included | You design them | One layout |
| Built by a 10-year reseller | Yes — Abe | No | No |
Built by someone who’s done this
“I sold device buyback websites for 10 years one at a time. Customers kept asking me to update their prices weekly — that's why I built this as a SaaS.”
Abe
Founder, WerOrg
“The point isn't the website. The point is the prices. WerOrg ships you both, and the prices update themselves.”
Abe
Founder, WerOrg
“A buyback business is a margin business. Every hour you spend on infrastructure is an hour you're not spending on supplier relationships or marketing — which is where margin actually compounds.”
Abe
Founder, WerOrg
Want to share your buyback story? Get in touch.
Frequently asked questions
Is WerOrg startup-friendly pricing?
The Starter tier is $37/mo with no setup fees, no per-transaction fees, and no annual contract. That's the cheapest entry point in the buyback platform space (Reusely starts at ~$200/mo, NSYS higher). The 14-day free trial means you only start paying once you're sure.
Is there a YC / startup program?
Not formally. We extend the free trial to 30 days for accelerator alums on request (YC, Techstars, On Deck, etc.) — email [email protected] with proof of program and we'll do it the same day.
Can I raise the buyback site as part of an investor pitch?
Yes — a live, branded buyback site with real prices and real shipping flow is a strong "we've shipped" signal to seed-stage investors. Several pre-launch pilot operators used their WerOrg storefront in pitch decks.
What about scaling — will WerOrg keep up with growth?
The platform scales through paid tiers, not migrations. Starter to Growth to Pro is a one-click upgrade, no replatforming. The hardest-scaling part of buyback is the supplier side (sourcing devices), which is operator work, not platform work.
Can I bring on co-founders or staff to the WerOrg dashboard?
Yes — tenants support multiple operator users with role-based access (owner, admin, ops, finance, view-only). Add staff from the Settings page, all actions audit-logged.
Is WerOrg appropriate for a very small startup (just me, evenings)?
Yes — about 1/3 of the pilot operators are solo founders running WerOrg as a side hustle on evenings/weekends. The platform automates daily ops so a part-time operator can run a profitable side business.
Other ways to think about the buyback platform
Pick the page that matches what you searched for — by modifier (builder, software, template) or by device (iPhones, Samsung, MacBooks).
By modifier
By device category
Back to the platform hub · Learn refurb & resell · See pricing
Try the platform free for 14 days.
No credit card required to start. Cancel any time. Most operators are taking real trade-ins within their first week.