Platform · For Resellers
A buyback website for resellers, built by a reseller.
Margin tools, payout controls, IMEI screening, and a price sheet that updates itself.
Most buyback platforms are built by software companies that "noticed a market." WerOrg is built by Abe, who spent 10 years selling buyback websites to resellers one at a time — $897-$2,997 per build — and watched every one of them struggle to maintain the weekly price sheet. The product is shaped by exactly that pain.
That history shows up in unexpected places. Default payout ratios are tuned to what actually works in margin terms (60%, not 85%). The price sheet ships pre-curated, not as an empty template. The IMEI fraud screen is required, not optional, because every reseller eventually meets the customer who walks in with three "found" iPhones. The platform makes the right call the first time so a new operator doesn't have to learn the lesson the hard way.
What manual buyback workflows actually cost.
Three numbers operators usually don't measure because they're hidden in your week, not your books.
6 hrs/wk
Manual price updates
That's what most operators spend keeping their spreadsheets aligned to eBay and SellCell prices. Compounds to ~300 hrs/year — and stale prices still cost margin on every transaction in between.
$2,400+
Custom-build entry cost
What you'd pay a freelance dev for a basic buyback form on Webflow or Shopify — before IMEI checks, payout rails, or multi-currency. And you still own the maintenance.
12-18 mo
Time to recoup that build
Even at 50 trade-ins/month, the custom-build sunk cost takes a year to clear. WerOrg breaks even in week three of trading.
What WerOrg ships, day one.
Six capabilities that take a custom build six months and $40K+ to assemble. They're configured by default in every WerOrg trial.
Weekly device price sync
Operator-curated prices for 500+ devices, pushed to your storefront every Monday. No more manual spreadsheet maintenance, no more stale quotes that cost you margin three days later.
IMEI lookup + fraud screening
Every quote runs through a real-time IMEI check against the GSMA blocklist. Stolen and blacklisted devices are flagged before you wire payment — and the audit trail is one click away if a chargeback appears.
Multi-currency, multi-region
USD, GBP, EUR, CAD, AUD, and ZAR display currencies with daily exchange-rate sync. One Postgres database; the customer sees their local format, you see USD-canonical reporting.
Custom domain + branded checkout
Drop in your own domain (CNAME) and your logo, colors, contact details — the funnel renders as your brand from the first pixel to the payout email. No "powered by" badge anywhere.
Payout rails on autopilot
ACH, Zelle, PayPal, check, or store credit — set per-customer or per-device-class. Hand-key zero payouts; the queue flushes nightly with a full audit log.
Three production-ready themes
Clarity (premium minimal), Convert (high-conversion), Fleet (B2B / ITAD). Switch themes in seconds without losing leads, branding, or prices — they all draw from the same Postgres tenant config.
From signup to first trade-in, in four steps.
No engineer needed. No setup fee. The trial is free for 14 days.
- STEP 1
Pick a theme
Choose Clarity, Convert, or Fleet from the dashboard. Each renders the same data; the difference is hierarchy, color, and trust-signal density.
- STEP 2
Wire your domain
Set a CNAME on your domain to point at the WerOrg edge. Free TLS via Approximated. Apex working in 5-10 minutes.
- STEP 3
Set payout ratios
Pick the % of resale price you pay per device class. Override individual SKUs if you're sitting on inventory of a specific model.
- STEP 4
Start taking trade-ins
Live by Friday. Quotes render in seller currency, shipping labels print on the operator side, payouts run nightly.
ROI calculator
How much could you make next month?
Plug in your expected volume and average payout. We’ll pick the right plan tier and show your projected margin against the platform cost. Conservative defaults — your real numbers will likely be higher.
What you pay the seller as a share of expected resale value. 60% is the WerOrg benchmark.
Your projected month
Recommended plan: Starter — Up to 100 trade-ins/mo
Start your 14-day free trialWerOrg vs. the alternatives
Three honest comparisons. We're not the cheapest custom build, and we're not the only platform. We are the only platform that ships you the prices, the themes, and the multi-tenant infrastructure in one.
| Feature | WerOrg | Custom build | Reusely / NSYS |
|---|---|---|---|
| Setup time | 10 minutes | 3-6 months | 2-4 weeks |
| Upfront cost | $0 trial | $2,400-$15K | $0-$2K setup |
| Monthly platform fee | $37-$97 | $0 | $200-$800+ |
| Weekly price sync | Included | You maintain it | Included |
| Multi-currency | 6 currencies | You build it | Add-on |
| IMEI fraud screen | Included | You wire it | Included |
| Custom domain | Included on Growth+ | You own it | Add-on |
| Three storefront themes | Included | You design them | One layout |
| Built by a 10-year reseller | Yes — Abe | No | No |
Built by someone who’s done this
“I sold device buyback websites for 10 years one at a time. Customers kept asking me to update their prices weekly — that's why I built this as a SaaS.”
Abe
Founder, WerOrg
“The point isn't the website. The point is the prices. WerOrg ships you both, and the prices update themselves.”
Abe
Founder, WerOrg
“A buyback business is a margin business. Every hour you spend on infrastructure is an hour you're not spending on supplier relationships or marketing — which is where margin actually compounds.”
Abe
Founder, WerOrg
Want to share your buyback story? Get in touch.
Frequently asked questions
Who is "Abe" and why does that matter?
Abe spent 10 years building custom buyback websites for resellers — about 60 sites total, $897-$2,997 each. The new product compresses that experience into a SaaS. The full story is at /founder; the short version is that the WerOrg product spec is "the buyback platform I wish I could have sold to those 60 customers."
What does "built for resellers" mean in features?
Margin-aware defaults (payout ratio capped at 75% by default to protect inexperienced operators), per-SKU price overrides for inventory glut, per-customer payout rails, fleet-pricing forms for B2B operators, IMEI fraud screening built-in, and a weekly price sheet that ships with the product.
Is WerOrg good for both consumer and B2B/ITAD resellers?
Yes — the Fleet theme is purpose-built for B2B/ITAD operations (multi-quote forms, NDA flows, fleet-asset workflows), while Clarity and Convert target consumer trade-in. Operators running both sides use the multi-storefront feature (Pro plan) to keep them separate but unified in the back-office.
How is the price sheet curated?
Abe maintains the master sheet personally — pulled from eBay sold listings, Swappa, BackMarket, and direct supplier rates, normalized weekly. Operators set a payout ratio against the curated baseline; the storefront renders their derived prices in real time. The curation is the moat.
What if I disagree with WerOrg's price on a specific device?
Override it. The Pro plan exposes per-SKU price overrides — set your own dollar amount, optional time window, optional reason note. The override beats the master sheet for that device. Useful if you're holding inventory or have direct demand for a specific model.
Can I use WerOrg if I already operate a buyback business?
That's the primary user. Most pilot operators are existing resellers replacing a custom site, a Shopify plugin, or a Reusely contract. Migration is free; reach out to [email protected] and we'll move your data over.
Other ways to think about the buyback platform
Pick the page that matches what you searched for — by modifier (builder, software, template) or by device (iPhones, Samsung, MacBooks).
By modifier
By device category
Back to the platform hub · Learn refurb & resell · See pricing
Try the platform free for 14 days.
No credit card required to start. Cancel any time. Most operators are taking real trade-ins within their first week.