Platform · CMS
A buyback CMS, not a generic CMS with a buyback plugin.
Pricing, leads, payouts, and content in one place. No WordPress plugin Frankenstein, no Webflow-plus-three-Zapier-stitches.
A general-purpose CMS — WordPress, Webflow, Squarespace — is built to publish pages. A buyback business doesn't publish pages; it processes transactions. The two needs overlap on "your About page" and "your privacy policy," and they diverge on everything else. Trying to make a generic CMS do the buyback ops work is how operators end up with five plugins, three Zapier flows, and a weekly maintenance morning.
WerOrg is a purpose-built CMS for buyback operations. The content surface (About, FAQ, Help, contact pages) is there, but the heart of the dashboard is the operator workflow: today's leads, last-week's payouts, this-week's prices, the device catalog, the multi-currency reconciliation. One login, one source of truth.
What manual buyback workflows actually cost.
Three numbers operators usually don't measure because they're hidden in your week, not your books.
6 hrs/wk
Manual price updates
That's what most operators spend keeping their spreadsheets aligned to eBay and SellCell prices. Compounds to ~300 hrs/year — and stale prices still cost margin on every transaction in between.
$2,400+
Custom-build entry cost
What you'd pay a freelance dev for a basic buyback form on Webflow or Shopify — before IMEI checks, payout rails, or multi-currency. And you still own the maintenance.
12-18 mo
Time to recoup that build
Even at 50 trade-ins/month, the custom-build sunk cost takes a year to clear. WerOrg breaks even in week three of trading.
What WerOrg ships, day one.
Six capabilities that take a custom build six months and $40K+ to assemble. They're configured by default in every WerOrg trial.
Weekly device price sync
Operator-curated prices for 500+ devices, pushed to your storefront every Monday. No more manual spreadsheet maintenance, no more stale quotes that cost you margin three days later.
IMEI lookup + fraud screening
Every quote runs through a real-time IMEI check against the GSMA blocklist. Stolen and blacklisted devices are flagged before you wire payment — and the audit trail is one click away if a chargeback appears.
Multi-currency, multi-region
USD, GBP, EUR, CAD, AUD, and ZAR display currencies with daily exchange-rate sync. One Postgres database; the customer sees their local format, you see USD-canonical reporting.
Custom domain + branded checkout
Drop in your own domain (CNAME) and your logo, colors, contact details — the funnel renders as your brand from the first pixel to the payout email. No "powered by" badge anywhere.
Payout rails on autopilot
ACH, Zelle, PayPal, check, or store credit — set per-customer or per-device-class. Hand-key zero payouts; the queue flushes nightly with a full audit log.
Three production-ready themes
Clarity (premium minimal), Convert (high-conversion), Fleet (B2B / ITAD). Switch themes in seconds without losing leads, branding, or prices — they all draw from the same Postgres tenant config.
From signup to first trade-in, in four steps.
No engineer needed. No setup fee. The trial is free for 14 days.
- STEP 1
Pick a theme
Choose Clarity, Convert, or Fleet from the dashboard. Each renders the same data; the difference is hierarchy, color, and trust-signal density.
- STEP 2
Wire your domain
Set a CNAME on your domain to point at the WerOrg edge. Free TLS via Approximated. Apex working in 5-10 minutes.
- STEP 3
Set payout ratios
Pick the % of resale price you pay per device class. Override individual SKUs if you're sitting on inventory of a specific model.
- STEP 4
Start taking trade-ins
Live by Friday. Quotes render in seller currency, shipping labels print on the operator side, payouts run nightly.
ROI calculator
How much could you make next month?
Plug in your expected volume and average payout. We’ll pick the right plan tier and show your projected margin against the platform cost. Conservative defaults — your real numbers will likely be higher.
What you pay the seller as a share of expected resale value. 60% is the WerOrg benchmark.
Your projected month
Recommended plan: Starter — Up to 100 trade-ins/mo
Start your 14-day free trialWerOrg vs. the alternatives
Three honest comparisons. We're not the cheapest custom build, and we're not the only platform. We are the only platform that ships you the prices, the themes, and the multi-tenant infrastructure in one.
| Feature | WerOrg | Custom build | Reusely / NSYS |
|---|---|---|---|
| Setup time | 10 minutes | 3-6 months | 2-4 weeks |
| Upfront cost | $0 trial | $2,400-$15K | $0-$2K setup |
| Monthly platform fee | $37-$97 | $0 | $200-$800+ |
| Weekly price sync | Included | You maintain it | Included |
| Multi-currency | 6 currencies | You build it | Add-on |
| IMEI fraud screen | Included | You wire it | Included |
| Custom domain | Included on Growth+ | You own it | Add-on |
| Three storefront themes | Included | You design them | One layout |
| Built by a 10-year reseller | Yes — Abe | No | No |
Built by someone who’s done this
“I sold device buyback websites for 10 years one at a time. Customers kept asking me to update their prices weekly — that's why I built this as a SaaS.”
Abe
Founder, WerOrg
“The point isn't the website. The point is the prices. WerOrg ships you both, and the prices update themselves.”
Abe
Founder, WerOrg
“A buyback business is a margin business. Every hour you spend on infrastructure is an hour you're not spending on supplier relationships or marketing — which is where margin actually compounds.”
Abe
Founder, WerOrg
Want to share your buyback story? Get in touch.
Frequently asked questions
Can I use WordPress for my buyback site instead?
You can, but it's a wrong-tool fit. WordPress is a publishing CMS; you'll spend the savings (and more) wiring buyback plugins, Stripe handlers, IMEI APIs, and a price spreadsheet sync. WerOrg ships those wired by default.
Does the CMS support custom landing pages?
Yes — every storefront has /about, /faq, /help, /privacy, /terms by default, and the Pro plan exposes a content editor for adding additional marketing pages. The content surface is intentionally lighter than a publishing CMS because that's not the operator's daily job.
Can I import content from my existing CMS?
Markdown and HTML import are supported. Reach out to [email protected] with a CSV or zip of your existing pages; most imports wrap up in a day.
Is the CMS headless?
Partially — the operator-facing dashboard is a traditional admin UI, but the storefront content (prices, devices, leads) is exposed via API on the Pro plan. You can render the public-facing site through a separate headless frontend if you want, though almost no operator does.
How do users (sellers) interact with the CMS?
They don't — the operator runs the CMS; the seller sees the storefront. The seller's "experience" is the public-facing quote flow, which is theme-driven and zero-config from their side.
Can multiple operators share one CMS tenant?
Yes — tenants support role-based access (owner, admin, lead-ops, finance, view-only). Add staff via the Settings page, scope their permissions per role. All actions are audit-logged.
Other ways to think about the buyback platform
Pick the page that matches what you searched for — by modifier (builder, software, template) or by device (iPhones, Samsung, MacBooks).
By modifier
By device category
Back to the platform hub · Learn refurb & resell · See pricing
Try the platform free for 14 days.
No credit card required to start. Cancel any time. Most operators are taking real trade-ins within their first week.